This adage has never been truer than in today's fast paced world, overrun with marketing ploys, advertising campaigns and telemarketers. We are all wary of sales pitches and promises. My web site can certainly show you what I know. My eight years of real estate experience have taught me what information is most useful to buyers and sellers in this market. Much of this information appears on this site. For you, a prospective client, determining my level of caring might be difficult simply by viewing this site. I can tell you that customer satisfaction is my highest priority, and that referrals are the cornerstone of my business. I am never too busy to take a call, smooth out a problem or offer compassion and support during the sometimes stressful process of buying or selling a home. I encourage you to read my client reference letters shown on this site.

I am committed to bringing you the highest price with the best terms to suit your needs in any given market while allowing the selling process to be as stress free as possible. I also believe in educating my clients as much as possible with regard to the present market conditions, sales prices, marketing plan and advertising opportunities. For more detail please send me an email or call me at 310-454-0080.

When I list your home for sale, all pertinent information will be submitted within one business day to the following:

• Multiple Listing Service (MLS).
• Sotheby's Advertising/Marketing Department.
• Sotheby's Information Systems Department.
• E-Mail Announcements to all Sotheby's Branch Offices.
• Sotheby's Internet web site.

Together with our marketing department we well write and submit to all periodicals for which your home is eligible. A sign will be placed on your property and a property data sheet will be made available to prospective buyers and agents.

Schedule the following:

Brokerage caravans (a preview of your  property by the entire real estate community).

• Public Open House, with your approval.
• Viewing of your home for buyers by appointment.
• Preview of your home for selected agents by appointment.

Promote property on a continuing basis:

• Regular Broker caravans.
• Weekly sales meetings.
• Former clients.
• Distribution of a professional promotional piece.
• Furnish you with regular progress reports (including number of showing appointments & advertising).
• On a weekly basis, mail you copies of all advertisements that appear on your home.
• Monitor all listing, sale, and lease activity in your neighboring areas.
• Network with agents of all real estate companies who are representing
  buyers for a home similar to yours.
• When possible, verify the qualifications of potential buyers.
• Show your property professionally and effectively.
• Schedule a meeting every 30 - 45 days to evaluate market conditions, showing activity, marketing, advertising and buyers' reactions. In addition, prepare detailed information on status of all existing comparables, new inventory and any other factors influencing the ultimate successful sale of your home.
• Provide skillful negotiation throughout the transaction, ensuring that your interests are fully represented.
• Consistently monitor all time limits, terms, and conditions on contingencies that need to be adhered to by buyer and seller.
• Introduce the buyer(s) and/or buyer's agent to a reputable Lender/Mortgage Broker. Check progress and status of buyer's loan on a continuing basis to help minimize the danger of a transaction with an unqualified purchaser.
• Attend all inspections (physical, geological, termite, etc.) and assist in solving any and all problems which may arise.
• Monitor all stages of the sale escrow to ensure that all situations are dealt with in a timely and professional manner.
• Assist in providing the appraiser with the best comparable sales in your area to ensure that your home appraises at the highest possible value.

Provide required disclosure forms, including any pertinent regional/state disclosures, making certain that the forms are completed in a timely manner.

• Special flood hazard area.
• Potential flood zone.
• Seismic hazard zone.
• Wildland area that may contain substantial forest fire risks and hazards.
• High fire hazard severity zone.
• Earthquake fault zone.
• Database disclosure (Megan's Law)
• Transfer disclosure statement

Provide you with government mandated booklets regarding Earthquake Preparedness, Environmental Hazards and Lead Based Paint. Coordinate with the appropriate third parties to ensure that your home conforms to all government regulations:

• Water conservation requirements.
• Smoke detectors.
• Applicable city reports.
• Lead based paint.
• Impact hazard glazing.
• Water heater strapping.
• Seismic gas shutoff valve.
• Obtain Foreign Investment Real Property Tax (FIRPTA) statements.

IN ADDITION, WE WILL . . .

Direct you to a reputable mortgage broker for lender qualification if you might be purchasing another home during or after completion of the sale of your property